Mobile marketing requires matching the creative to the device’s smaller screen; designing messages that are short, instantly understood, and effective.
Mobile gives companies the opportunity to engage with their customers in a new channel and in real-time. Learning things the hard way in mobile means wasting time, money, and a competitive advantage by delaying your transition to a robust mobile marketing campaign.
Think of responsive design as a potential tool to use as part of your mobile strategy.
All mobile websites, including responsive, are not created equal. Mobile websites should have an experience that is tailored for desktop, tablets, and mobile devices.
Evaluate if it makes sense for your company to invest in a mobile app.
If you decide to build a mobile app for your company, it’s important to be clear about your objectives from the start and strategize around them. A mobile website is almost always going to make more sense than a mobile application because a mobile website has a number of inherent advantages, including compatibility, accessibility, and cost-effectiveness.
If it does make sense for your company to have a mobile app, it’s important that you have a mobile outreach strategy in place to get users to actually download your mobile app.
Email reading is quickly shifting away from the desktop and 65% of all emails are initially opened on a mobile device.
Email open rates for commercial email have surged toward mobile devices. These messages don’t get more than a few seconds of a reader’s attention, which makes it vital that your email marketing strategy takes a mobile-first approach and all emails are designed to be read on a mobile device.